Data research for smart marketing decisions
You May have a Data Problem
Red Flags of Google Analytics accounts were found of nearly 150+ businesses
across the industries during our survey.
The Hard Truth
- Over 30% had obsolete tracking code.
- Over 50% had misattributed data due to improper customised code.
- Almost 50% were failing to use key features such as event tracking.
- Over 30% were improperly tracking marketing campaigns.
- Data clean-up settings had been misused by above 30%.
Z Raz Solutions’ Analytical Approach
All sources categorized into organized reports.
Visualization and consulting used to come up with robust strategy.
Clean Data translates to Reliable Data
Data Visualization & Representation
Making decisions based on numbers is not only the forte of scientists, for data
visualization enables Chief Marketing Officers (CMOs) to make decisions backed
by numbers as it allows them to create a detailed picture regarding audience’s
online behaviour. This research can be applied to the marketing campaign that
can lead to increased conversion and revenue.
In floods of data, Z Raz Solutions data engineers are capable researching and
finding insights that allow them to optimize factors that have significant impacts
on campaigns. Armed with in-depth experience in cross-channel media marketing,
data collection, and analysis, out experts are able to create consumer focused
marketing campaigns. Regardless of the techniques we use such as predicting
visitor conversion through machine learning algorithms or doing a straight up
audience analysis, we research and build products that directly benefit out programs
Leaving the Best Impressions
Promoting and amplifying what makes our clients’ products and services unique
among their competition is an important step towards establishing a long term
value for our clients when running marketing campaigns. For this we prepare our
teams and clients to handle data intelligently so they may understand their
customer’s behaviour which can be used to make a difference where it is required.
Through this algorithmically discovered research we build strategies that evolve
and enhance over time.
What We Offer:
- Quantitative analytics, Business Sense, Site Behaviour Tracking.
- Decision science, Testing based on Multiple Variables, Content Customization,
Media Optimization, New Customer Recognition & Identification.
- Audience Behaviour Analysis, Engagement, and Interest.
- Search Retargeting, and Automated Keyword Bidding Strategies, Conversion
- Cross-Platform and Cross-Device Mobile Campaign Outreach.